Monos Travel
creative STRATEGY
User generated content
branding
PRODUCTION
The challenge
Monos Travel has always been a brand rooted in intention, pieces designed not only to travel well, but to hold the spirit of each journey. The challenge was to translate this into UGC content that felt both editorial and deeply personal. I was asked to become the face of the story, to bring the collection to life in a way that carried my own voice and vision, while staying true to the essence of Monos.The creative process
From this, Memories with Monos was born - a love letter to travel and the fleeting moments that become a part of us. The story began in my bedroom, the quiet ritual of packing set against the sound of an airport tannoy calling its last boarding. It was the anticipation before the adventure, the stillness before movement.The film unfolded in a retro, cinematic style, moving from the intimacy of preparation to the vastness of the Dolomites. The cool blues and icy silvers of the mountains reflected back the metallic tones of the Monos case, a seamless harmony between product and place. Retro edits blurred the edges of memory, giving each frame the texture of nostalgia, like photographs already slipping into the past, holding on to moments you know you’ll never live the same way again.The RESULT
The campaign became more than content. It was a quiet reminder that a suitcase is never just a suitcase. it is a vessel for memories, for rituals, for the in-between spaces of travel where life writes itself. By framing Monos through emotion rather than product, we captured their essence: travel as something intentional, enduring, and beautifully human.