samson rose
BRANDING
strategy
graphic design
website design
The challenge
Samson Rose was thriving in the robotics recruitment space but operating without a brand or digital presence. As a fast-growing Los Angeles firm, they needed an identity powerful enough to cement their reputation, attract new clients, and position them as an employer of choice for consultants. They wanted something that felt honest and true, a brand that reflected their values and could grow with them.
The creative process
The creative direction was built around positioning Samson Rose as a trusted robotics partner while ensuring the brand felt human, approachable, and grounded in its Los Angeles roots. The visual tone balanced sleek, future-focused design cues from the robotics industry with calming imagery that reflected the LA coastline and the energy of nearby Silicon Valley. This combination gave the brand a unique personality: modern and innovative, yet still real, relatable, and connected to place.
The website became the anchor for this identity, crafted as a story-led journey that introduced Samson Rose with clarity and flow. Every design choice, from the visual system to the tone of voice, reinforced the brand’s dual promise: to be forward-thinking and innovative while also dependable, approachable, and true to who they are.The RESULT
Samson Rose emerged with a confident, future-ready identity and a digital presence that matched their ambition. By combining the calm energy of Los Angeles with the innovation of robotics, the brand now communicates trust and credibility while standing apart in a competitive market. With a strong platform, clear positioning, and a distinct personality, Samson Rose is equipped to attract new clients, build industry authority, and inspire consultants to join their journey.
